At ONE Creativity and Design in Portland, Oregon, a salon manager wanted to expand his brand beyond traditional services into a storytelling-driven content platform. The project centered on capturing the lives and creative perspectives of the salon’s diverse and influential clientele—from rock climbers and mountaineers to chefs and pilots—through a series of recorded, in-environment interviews. Each conversation explored how creativity shapes their work, routines, and personal lifestyles. I developed the visual identity surrounding the podcast and its integration with the salon brand, including typography systems, cover art, and supporting imagery. The final presentation, designed as a blog-based experience on Shopify, brings together these narratives with cohesive branding and editorial design.
